When starting the brand Victoria introduced a slogan: “Everything begins with YOU.” Shiphra believes that the power of a new beginning is concentrated in a mother - mother-woman, mother-nature. The woman and nature, both, are bound with love. Victoria, being a true woman - a wife and a mother - decided to focus on love when developing the Shiphra brand.
Read Victoria’s introduction of herself:
I have decided to start my own jewellery brand, because I love jewellery! Wearing it adds a lot to a lady, and each woman may express herself so much more through her own choice of jewellery pieces and her way of wearing them.
It all began when I have designed some things for myself, and was getting a lot of questions about where to find the particular piece I was wearing. During conversations on the topic with these people I realized, that many are in search of something unique to enrich their look, but also the piece should reflect personality, character, style, mood. Of course, that is not enough to start a whole active business, but it was enough to start me thinking in this direction.
My real driving force was the thought that I can propose things to people, and it will bring joy, light and energy to them, it will be something they really want. Being a mother and wife as well, I wanted to try myself in a new field, and it seemed to work out.
For the brand and for me personally it matters if a piece of jewellery is beautiful and meaningful at the same time.