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When starting the brand Victoriya introduced a slogan: “Everything begins with YOU.” Shiphra believes that the power of a new beginning is concentrated in a mother - mother-woman, mother-nature. The woman and nature, both, are bound with love. Victoria, being a true woman - a wife and a mother - decided to focus on love when developing the Shiphra brand. That is how four main collections were born:

• Heritage (geometry) is about the love between generations, no matter if it is one family or a great civilization. Legacy is very important.

• Love is a collection about love - love between family members and friends, love for children, and love for parents.

• Nature is a collection of pure love for nature and admiration of its beauty.

• Bridal is a collection that tells a story of love between a man and a woman.